So you know what I’ve been hearing a whole lot these days? That writing launch copy is PAINFUL. The thing is, it doesn’t have to be. So it’s up to you to decide if you’ll let it.
And I totally get it. Launching can feel totally overwhelming because there’s just so freaking much to do. But the truth is, the overwhelm only happens because you don’t have a solid plan in place to help maintain your sanity.
On this episode of Amplified AF, I’m going to share with you how mapping out your launch ahead of time can change the entire game for you when it comes to your copy. This is exactly how Team Kate handles our launch copy, so we’re living proof it works!
Hold up a sec! First time here? I’m Kate Dramis — a conversion copywriting expert who loves helping entrepreneurs like you find, own, and share your voice so you can stand out in the online space. Welcome!
Quote of the Day: “No more copy overwhelm. Because now we know that if we can get clear on what the heck we’re putting out to the world and we can create a journey, then we can actually create copy around that.”
So your launch is coming up and there’s just a whole lotta copy to write. You’ve got your sales page, social posts, Facebook ads, and don’t forget your email sequence!
It’s enough to make you want to bail on your launch and run for the hills. The thing is, it’s not the copy that’s freaking you out, it’s that you have no strategy. And that makes it waaaay harder than it needs to be.
Remember, your copy’s job is to move your people through your launch journey. But if you don’t have a map to guide their way, you’re going to feel lost before you even start. You wouldn’t head out in your car on the open road if you didn’t know how the heck to reach your destination, right?
It isn’t going to work with your copy either — at least not well.
So, where do you start when it comes to drawing up a great plan of action?
Well, you can start by asking yourself a few questions, like…
- What are my people struggling with?
- Where are they stuck?
- How can I help warm them up to what I’ve got to offer (and not just say “buy my shit”)?
- What’s holding them back from taking that next step?
- How can I show them my solution is a no-brainer?
These simple questions help you tune in to what your people need and how you can help them, but they also give you an intention for every single piece of copy.
And as if it’s not amazing enough to know what you need to be writing about, that clarity will help you write faster, and your message will resonate even better with your people.
After that, all you have to do is write. 😉
I know it can be totally tempting to bypass this step and just try to write, but I only recommend that if you enjoy staring at that blinking cursor feeling completely overwhelmed (then knock yourself out).
But if you’re ready to move through your launch copy more efficiently and with greater ease, you’ve got to start with a solid message foundation.
When you do, everything else falls right into place and you can ditch the launch copy overwhelm — for good.
Want to learn the ropes on how to clearly get your messaging to come through in your copy? You are not going to want to miss the upcoming session of my signature program, Copy That Converts! Be sure to get your name on the waitlist so you’re the first to know when the CTC doors open! See you there!