We all know that one of the best ways to stay connected with your audience and make them feel loved on a regular basis is by nurturing them through your emails. So why is that so freaking hard sometimes?
You either sit there staring at a blinking cursor wondering what the heck to say, or maybe you’re afraid you’re going to write the same thing and end up sounding like a broken record. Or maybe it just feels like it takes way too long to write.
These are all reasons that nurture emails end up getting put on the back burner with a LOT of biz owners. The problem is that when it comes time to launch, but you’ve ghosted your people, those emails are going to feel a little yuck — for them AND you.
So how do you get into the flow of writing great nurture emails that help you connect with and provide value to your audience? Well, that’s just what we’ll discuss on today’s episode of Amplified AF.
Hold up a sec! First time here? I’m Kate — a conversion copywriting expert and coach. I love helping people just like you get super clear on their message so you can get it into the hands of the people who need your special brand of awesome the most! I’m so glad you’ve found us!
Quote of the Day: “People can tell when you don’t have an intention behind your copy…make sure whenever you’re approaching your piece of content, especially nurture emails, that you are setting an intention before you even write.”
You have a deep desire to connect with and add value to your people’s lives, but sometimes it feels like you’re writing content just because that’s what you’re “supposed” to do.
Your people will be about as excited to read it as you were to write it (which is not much).
So where are you going wrong when it comes to writing nurture emails that add value and aren’t miserable to write?
Let’s break down the 3 most common mistakes I see when it comes to nurturing so you can your best to avoid making them!
Mistake #1: Creating copy with NO intention.
If you don’t have an intention when you sit down to write, there will be no direction or natural flow. Not only that, but it makes it so much harder to write because you have no idea what the heck to actually say.
When you set an intention before you even sit down to write, I promise you it will make writing SO much easier. Why? Because you have a key point to follow and know what you want your audience to take away from it all. From there, the words will flow a lot more effortlessly!
Mistake #2: Writing solely to sell.
Now I’m not going to tell you NOT to sell in your emails — friend, selling is serving. But you want to provide additional value, and not just show up when it’s time to sell.
So what do you write about if you’re not selling? It can be something that creates a shift or changes a perspective. Or you can share a personal story that helps them see that you understand where they are coming from.
Providing new information and adding value helps them feel seen and heard. It shows them they aren’t just a number to you and that means something.
Mistake #3: Sacrificing clarity for creativity.
I see this one time and time again, friend. You want to be cool and catchy, so you try to be funny and creative and go all extra in them. The result? Your people won’t get it. You’ll miss the opportunity to communicate because your message gets lost in the process.
When you are clear with your message, it will mean something to your people. And I know what you’re thinking, “But Kate, I don’t want it to be boring!” Don’t worry, my friend! If your message is clear, it’s not boring. But it is what will move your people to the next step.
So now that we’ve outlined the biggest mistakes people make, how can you be sure not to make them yourself?
Ask yourself the following questions….
- What is my intention for this particular email?
- What do I want my people to take away from it?
- Am I communicating clearly (aka getting to the point!)
- Does this email sound like me (or does it sound like Siri wrote it?)
- Can I see my intention coming through in this email?
These questions will help you get clear on the purpose of your email and ensure that what you have to share is reaching those who need to hear it.
Bottom line, my friend: stop making it harder than it needs to be!
Your nurture emails are just a one-on-one conversation with your people. When you talk to them like you would a friend, what you need to share meets up with what they need to hear from you. Everyone wins.
When you start from a place of wanting to connect and add value, you’ll get into a rhythm that feels good to you .
Know what else? Your emails will be SO much more fun to write and read.
Want even more tips to write better nurture emails? I’ve got your back! Check out 3 Simple Steps to Writing Nurture Emails that Don’t Suck. It’s our free guide to help you out!