Atlanta Dental Marketing: How to Create a Digital Marketing Plan for Your Practice
How much time do you spend on your website for your dental practice? Do you feel like you’re connecting with your patients online, or that you have a solid dental marketing plan?
In today’s world, your online presence means everything. Being able to control your online reputation and connect with new and current customers where they communicate on the web is key to getting new dental patients and maintaining your relationships with current ones.
Establishing a Dental Marketing Plan
Advertising your dental services is about so much more than online ads and social media posts — it’s about connecting with people in authentic ways and communicating why you’re the best choice for dental services in Atlanta.
If you’re looking to create a strong dental marketing plan, make sure your plan covers these three important areas:
- Audience Research: Your audience has questions about Atlanta dentistry. Are you answering them? In-depth audience research involves uncovering the questions, concerns, and preconceived notions your audience has about your services and developing a plan to provide this information. In doing so, you establish your company as a trusted Atlanta dental practice.
- Channel Strategy: It’s not enough just to know how to answer your audience’s questions. The key to a strong marketing plan for dentists is to communicate with your users where they’re active online, whether that be a blog, social media, paid advertising, or a combination of these. A proper outreach plan is key to ensuring you connect with your customers in the right place, at the right time.
- Optimization: Getting a ton of visitors to your site is great — but what if those visitors don’t do anything? Then you have a problem. Continual optimization of your dental online marketing strategy ensures you’re removing barriers to conversions, which means turning visitors into leads, and leads into customers.
Ready to develop a strong dental marketing strategy? Get in touch to learn how I can help.